Many small companies, often with innovative technology-based solutions, find that the most attractive markets for their products and services are actually in the fast-growing Indian market. For these companies the challenge is in shaping the right products and services with the right business models for India, given that this might turn out to be the major market for their capabilities. AcceleratorIndia also helps these companies to establish and develop the right relationships in the local eco-system.
Case Study : Solar energy as a Service for India
Requirement:
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Offer Solar Energy as a Service to Indian households lacking access to the power grid.
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| Timeline: | 2011
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| AcceleratorIndia Value Add: | Developed Market Entry strategy and positioning of the solution
Developed renewables value chain for India and identified key partners
Identified and prioritised routes to market for “solar as a service” proposition
Negotiated commercial deals with top OEMs, MVAS and other execution partners
Supported the CEO to develop a partnership structure for India
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| Outcome: | Client developed a realistic picture of the Indian opportunity, including key partner requirements and roles in the market with a view to building these as part of their India market entry.
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Last updated: 29 Aug 2013