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Media, Computing & Telecoms

The Indian telecom market has unique characteristics that make it more challenging, including some of the lowest per-minute call costs. Both local and international telecoms companies in India have responded to this by heavily focusing on value added services. The increased penetration of smart phones is expected to provide new impetus to an already strong Mobile Value Added Services (MVAS), that has grown at 50% per annum over the last 6 years and is now estimated at $ 2.7 billion, with strong prospects in m–commerce, for services like mobile banking and payments, and in m-Health services 

Within ICT, India is showing the biggest growth in data centre services market in the Asia Pacific region, and is expected to reach $6 billion by 2015. The prospective direction of this market will be shaped by other disruptive technologies such as cloud, virtualisation, and big data, come to prominence.

The transition from voice to data creates opportunities throughout the telecoms value chain, including openings in the telecom tower sector, hardware development for smart phones, and especially in implementation of online and mobile solutions and business models in traditional markets like retail and banking. 

We also see the following opportunities in the Indian media sector

  • Data, metrics & analytics related to media ratings (TV, film, online) 
  • Content and data security, piracy – how to tackle the problem
  • Monetisation of content (TV, film, online) and services (mobile, cable, satellite, broadband)
  • Scaling up content aggregation and distribution to serve target audiences 

Our work in this sector includes advising a large UK-based medical journal publisher to access the Indian m-health market and advising an mobile payments company in its India strategy.

Last updated: 19 Mar 2015